My thesis explores the radical impact of participation of amateurs on online art. By small gestures as sharing, liking or responding online participants become often accidentally involved with art. Both conscious and unconscious artists are influenced by so-called 'accidental participants'. What are the rules of authorship in the online realm and should we even care about whether art is even original these days? In the design of the thesis I play with this notion of conscious and unconscious participation. I added a layer of Tumblr content to expose the online users their impact on my design. Also The footnotes are hidden inside of the book to remind the reader of the dissolving visibility of the author.